Agency73 and MK Partners Announce Merger of Equals
FOR IMMEDIATE RELEASE
Combined team adds delivery capacity, new specialty practices, and the ability to take on larger, more complex Salesforce engagements
Los Angeles, CA — August 3, 2026 — Agency73 and MK Partners today announced a merger of equals that brings together two established Salesforce consulting teams into a single, expanded organization. The combination pairs complementary strengths, adds significant delivery capacity, and expands the range of services available to clients — all while preserving the relationships and service clients already count on.
Agency73 has built its reputation on driving business outcomes on the Salesforce platform as a trusted advisor, technical consultant and knowledgeable developer, while MK Partners brings established expertise in translating complex organizational needs, processes, and workflows into actionable plans for implementation, platform/app configuration, development, and multi-platform integration within Salesforce and beyond. Together, the two teams combine complementary skill sets, industry knowledge, and Salesforce certifications into one organization built to take on work that would have stretched either firm on its own.
The combined organization is expected to deliver several distinct benefits for clients:
- Deeper platform expertise — Pairing each team’s specializations means clients get expert coverage across more Salesforce clouds and products from a single partner, rather than piecing together multiple vendors.
- Increased delivery capacity — A larger bench of certified consultants, architects, and developers shortens timelines and frees up more resources for complex, multi-workstream engagements.
- Continuity of service — Clients will continue to work with the teams and people they know today; there is no change expected to existing engagements, contracts, or points of contact.
“Bringing Agency73 and MK Partners together is about giving our clients more of what they’ve told us they need — deeper Salesforce expertise, delivered by a bigger, more capable team. This isn’t a case of one company absorbing another; it’s two teams who respect each other’s work joining forces because we’re stronger together than we are apart,” said Scott Holmen of Agency73.
“This merger is enabling us to provide transformative consulting services more effectively, more efficiently, and for more people. It’s a truly complimentary union that will benefit both firms and, more importantly, our clients and the broader Salesforce community.” said Matt Kaufman, CEO, of MK Partners.
The merger is effective August 3, 2026. Clients of both Agency73 and MK Partners can expect a seamless transition, with existing project teams, timelines, and points of contact remaining in place. Both organizations will continue to operate under their established names as the combined team integrates operations in the coming months.
About Agency73
Agency73 is a Salesforce consulting partner founded in 2017 and based in San Diego. Our mission is to empower brilliant people to deliver transformative value. Our team works closely with our clients in leveraging the Salesforce platform to maximize the business value of the platform.
About MK Partners
MK Partners is a Salesforce consulting and solutions firm focused on helping organizations maximize the value of Salesforce through CRM strategy, AI, analytics, automation, configuration, and custom development. Founded in 2006, MK Partners is one of the longest-serving Salesforce implementation partners, a leader in Southern California, and has helped hundreds of organizations improve sales, service, marketing, and operational efficiency through scalable Salesforce solutions and expert consulting services.
Media Contact
Scott Holmen
Chief Revenue Officer
Agency73 | scott@agency73.com
858-449-1499