Pardot ROI Calculator
July 20, 2022
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Welcome to the Pardot ROI Calculator. By plugging in assumed and known cost, revenue and assumed gains values, you can quickly see how far in the future your Pardot investment will pay for itself. This uses the ROI calculation where ROI = (Gain in Revenue) – (Cost of Investment) / Cost of Investment.
Total Summary
| Costs | At Start | 3 Months | 6 Months | 9 Months | 1 Year | 2 Year | 3 Year |
| Pardot Growth License |
$
|
$0 | $0 | $0 | $0 | $0 | $0 |
| Implementation |
$
|
$4000 | $0 | $0 | $0 | $0 | $0 |
| Mar Ops Focused Personnel |
$
|
$0 | $0 | $0 | $0 | $0 | $0 |
| Campaign Asset Building |
$
|
$0 | $0 | $0 | $0 | $0 | $0 |
| Total Per Period | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Benefits | At Start | 3 Months | 6 Months | 9 Months | 1 Year | 2 Year | 3 Year |
| Monthly Sales Revenue |
$
|
$0 | $0 | $0 | $0 | $0 | $0 |
| Gain of Investment Per Period | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| ROI | At Start | 3 Months | 6 Months | 9 Months | 1 Year | 2 Year | 3 Year |
| Marketing Automation % Increase |
|
||||||
| Percent ROI Gained | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Footnotes and Explanations:
- Enter the monthly cost of your Pardot license. The calculator will generate your cost of investment at 3,6,9,12, 24 and 36 months. This is generally a fixed cost unless you purchase additional Contact Blocks or Features.
- Enter in an assumed cost of implementing Pardot. Agency73 in most cases can implement a Pardot Growth Edition License for as little as $4000.
- Enter in an assumed resource cost to run Pardot post-implementation. This could be a fractional or dedicated person resource required to manage marketing operations and analytics within Pardot. How many hours does it take to run marketing operations?
- Enter in an assumed resource cost to create and manage marketing content to be delivered and tracked in Pardot. How much do you spend each month for new marketing content?
- Enter in a value that is the average of monthly sales revenue for your fiscal year. If you’re business closed $1.2MM in revenue last year, then $100,000 for the Monthly Sales Revenue value will provide a good basis for ROI.
- Enter in an assumed marketing ROI increase value (percentage of increase in sales revenue based on marketing automation improvements). This is a value anywhere from 1.0 (no sales revenue uptick assumed) to 2.0 (100% increase in sales revenue uptick assumed) by implementing Pardot. Experts agree, anywhere from 1.1 (10% is conservative) to 1.3 (30% is aggressive) is a reasonable assumption. By entering in different factors, you can see how long it will take to realize your Pardot investment. Below are recognized publications describing ROI factors: